This is a continuation of a series of website marketing checklists. Check out all Web Marketing Checklists in this series.
What this is about: This list covers general points related specifically to ecommerce websites. While not everything here will apply to other sites, there is information that can be gleaned and applied to service related websites, as well as others.
Why this is important: Being able to convince the shopper to follow through on the purchase is essential to being profitable. The visitor looks for specific cues that help them assess the creditability of the site and the security of their information. Providing these cues will help you provide a better experience that leads to deeper customer satisfaction.