This is a continuation of a series of website marketing checklists. Check out all Web Marketing Checklists in this series.
What this is about: This list covers multiple issues for individual product pages. These are the pages which generally provide information on a single product only.
Why this is important: The product page has a very singular focus: one product. It’s job is to provide the visitor with the information about that product they need to be convinced that it is exactly what they are looking for. If you’re product pages cannot convince visitors to buy, then you’re simply dead in the water.