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E-Marketing Performance Blog

The Best Damn Web Marketing Checklist for Product Pages

This is a continuation of a series of website marketing checklists. Check out all Web Marketing Checklists in this series.

What this is about: This list covers multiple issues for individual product pages. These are the pages which generally provide information on a single product only.

Why this is important: The product page has a very singular focus: one product. It’s job is to provide the visitor with the information about that product they need to be convinced that it is exactly what they are looking for. If you’re product pages cannot convince visitors to buy, then you’re simply dead in the water.

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his “bride enjoy” and his children. Read Stoney’s full bio.

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