This is a continuation of a series of website marketing checklists. Check out all Web Marketing Checklists in this series.
What this is about: This checklist covers items pertaining to the actual shopping basket page where products are accumulated before the shopper checks out and finalizes their purchase.
Why this is important: Visitors place items in their online shopping basket for many reasons, one of which is with the intent to buy. But they don’t always complete the purchase, often abandoning the cart with products left in it. Being able to close holes in the checkout process can increase conversion rates, getting more sales and higher return on investment.