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E-Marketing Performance Blog

The Best Damn Web Marketing Checklist for Shopping Basket Pages

This is a continuation of a series of website marketing checklists. Check out all Web Marketing Checklists in this series.

What this is about: This checklist covers items pertaining to the actual shopping basket page where products are accumulated before the shopper checks out and finalizes their purchase.

Why this is important: Visitors place items in their online shopping basket for many reasons, one of which is with the intent to buy. But they don’t always complete the purchase, often abandoning the cart with products left in it. Being able to close holes in the checkout process can increase conversion rates, getting more sales and higher return on investment.

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his “bride enjoy” and his children. Read Stoney’s full bio.

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