This is a continuation of a series of website marketing checklists. Check out all Web Marketing Checklists in this series.
What this is about: This list covers items regarding the actual checkout process of the shopping experience, after products are added and the visitor moves to complete the purchase of the items in the cart.
Why this is important: If visitors only add products to the cart but abandon the cart or get confused in the checkout process conversions will be low as will profit. The more proper cues you can provide that give the shopper confidence and assurances about their purchase, the less likely they will be to dump the cart or lose interest before closing he deal.