This is a continuation of a series of website marketing checklists. Check out all Web Marketing Checklists in this series.
What this is about: The list covers items that have to do with the process of logging into or accessing “my account” pages, and the information found on those pages.
Why this is important: Ensuring visitors can easily login and find the information they need is essential to providing a good customer experience. Since this is your engaged audience you want to make sure that you can keep them engaged without additional frustrations.