This is a continuation of a series of website marketing checklists. Check out all Web Marketing Checklists in this series.
What this is about: This list covers issues related to a site’s primary and secondary navigation menus, their effectiveness and how they are implemented from both a search engine and user perspective.
Why this is important: A strong, user-friendly and search engine friendly navigation is essential in helping people and bots through your site. You visitors need to find information quickly with minimal hunting and the search engines need to be able to follow the navigation to reach all site pages with the fewest number of jumps (clicks) necessary. If the navigation is broken or doesn’t get people (or search engines) where they need to go, the performance of a site will suffer.