This is a continuation of a series of website marketing checklists. Check out all Web Marketing Checklists in this series.
What this is about: This checklist explores the development of your site’s web content including readability issues, message and overall effectiveness.
Why this is important: Content is an essential part of the persuasion process. Pretty, image-based sites may be appealing to the eye, but it’s the content that appeals to the emotional and logical centers of the brain. The inclusion of content as well as the effectiveness of the writing are all crucially important to the sales process.