This is a continuation of a series of website marketing checklists. Check out all Web Marketing Checklists in this series.
What this is about: This list covers aspects of how content appears on the website, focusing on the visual aspects of the content rather than the words.
Why this is important: Great content can get lost if it’s not easy to read thrown into an otherwise cluttered page. Ensuring that your content fits visually into the site is just as important as having good content to begin with. If you want the sales message to get across, your visitors will need to read it.