Head

Form

Lower Head

EBLOG

E-Marketing Performance Blog

Billable Rights of the SEO Client

  1. The client has a right to expect the SEO to fulfill contract in full. If you don’t have time to work on the account, refund my money so I can hire someone who does.
  2. The client has a right to know what will be done to his site by the SEO. Don’t give me any nonsense about “proprietary strategies. You’re messing with my site, I want to know what you’re doing.
  3. The client has a right to know the SEO tactics to be implemented externally. I’m paying you so tell me what you’re doing for me.
  4. The client has a right not to have their site penalized or thrown out of the search engines due to SEO tactics.
  5. The client has a right to question SEO results and value of the work performed. If I don’t see results I’ll be asking you why. Maybe I just need you to show me how to see the results.
  6. The client has a right to consult other SEO experts about the value of the work performed.
  7. The client has a right to buy out of the SEO contract at any time. If I don’t want your services anymore, let me pay for the full contract so I can move on.
  8. The client has a right to maintain ownership of all work performed by the SEO. I’m not paying per click, so anything you do with my money is mine to keep.
  9. The client has a right to expect SEO work performed to increase traffic and sales/conversions. If I’m not seeing more sales then I’m not getting my money’s worth.
  10. The client has a right to not have site hijacked, mutilated or destroyed by SEO. I expect quality work for my money.
Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his “bride enjoy” and his children. Read Stoney’s full bio.

Comments are closed.