- The client has a right to expect the SEO to fulfill contract in full. If you don’t have time to work on the account, refund my money so I can hire someone who does.
- The client has a right to know what will be done to his site by the SEO. Don’t give me any nonsense about “proprietary strategies. You’re messing with my site, I want to know what you’re doing.
- The client has a right to know the SEO tactics to be implemented externally. I’m paying you so tell me what you’re doing for me.
- The client has a right not to have their site penalized or thrown out of the search engines due to SEO tactics.
- The client has a right to question SEO results and value of the work performed. If I don’t see results I’ll be asking you why. Maybe I just need you to show me how to see the results.
- The client has a right to consult other SEO experts about the value of the work performed.
- The client has a right to buy out of the SEO contract at any time. If I don’t want your services anymore, let me pay for the full contract so I can move on.
- The client has a right to maintain ownership of all work performed by the SEO. I’m not paying per click, so anything you do with my money is mine to keep.
- The client has a right to expect SEO work performed to increase traffic and sales/conversions. If I’m not seeing more sales then I’m not getting my money’s worth.
- The client has a right to not have site hijacked, mutilated or destroyed by SEO. I expect quality work for my money.
E-Marketing Performance Blog