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E-Marketing Performance Blog

YSM Panama… Hurry Up Would Ya!

yahoo project panamaAt the SES 2006 San Jose, there was a lot of buzz about the up and coming new YSM PPC platform code named Panama. I came across some more interesting news on a SEW forum thread. There has been speculation as to whether the launch of Panama would start in Q4 or Q1. Apparently, coming from the horse’s mouth, the transition will start to take place sometime during Q4. This is good news, the sooner the better! Also, the new version is reported to being “just like Google”, which works for me. This will FINALLY allow us more control over things such as budgeting, and allow for more refined A/B testing measures. I will officially not miss the old Yahoo one bit!

Max Speed

If the Pole Position Marketing team had a muse—and it does—it would be Max Speed. We love Max’s occasionally off-color, usually amusing and always pointed “Maxisms.” (Maybe “Maxims” would be a better word.) Max gives voice to some of the things we think but, bound by professional decorum, aren’t permitted to say. At least, not out loud.

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