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E-Marketing Performance Blog

How a Little Blogging Can Make a Big Difference for the Small Business

Whenever a new medium emerges and becomes the “it” thing. Everyone flocks to it until the next shiny thing comes around and then that becomes the new “it.” Inevitably, those on the cutting edge of “it” always decry the downfall of the previous “it” which then becomes “that”. “That” is obsolete. “That” doesn’t have long-term value. You need to give “that” up and put your money in “it.”

But “that” doesn’t always go away no matter how much “it” gains in popularity.

Remember radio? Of course you do. We still listen to radio. Sometimes even listen to it on old fashioned radio tuners instead of over the internet or via satellite. But didn’t you hear? Radio is dead. Radio “died” with the invention of the TV.

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