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E-Marketing Performance Blog

Book Review: Search Engine Optimization Buyer's Guide 2007

SEO Firm Buyer's Guide 2007Search Engine Optimization (SEO) Firms Buyer’s Guide 2007
Authors: Marketing Sherpa
Hardcover: 348 pages, $199
Published: September, 2006

Last year I bought the 2005/06 Sherpa SEO guide but I never got around to reading it. I’d refer to it from time to time, looking through competitor’s response to the questions and whatnot, but that’s about it. When I bought the 2007 edition I made sure to put it on my reading list. I’m glad I did.

While most of the book is dedicated to comparisons between the 100+ SEO firms listed in the book, over 70 of the 348 pages are dedicated to providing the reader information on SEO and how to go about selecting an SEO provider. While there has been some debate over the reliability of some of the research and Marketing Sherpa’s interpretations of that research, the information provided is largely good sound advice.

This Sherpa guide will help any business owner sort through the noise and find out what matters and what doesn’t when it comes to SEOs, their ‘tactics’, pricing, and how to find the right firm for your particular needs. They even help you determine if you’re better off with in-house SEO vs. sub-contracting out to an SEO firm.

The Sherpa guide is also extremely beneficial as a competitor comparison tool, though you need to take the information provided with a grain of salt. The Sherpa guide points out that the questions were submitted to the firms and no verification was made as to the truth of any of the answers provided. Each company, I’m sure, is going to present information that places them in the best light possible. This information should only be a starting point and you should not make any final decisions on choosing an SEO firm based on this information alone.

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