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E-Marketing Performance Blog

Google Adds Blog Alerts to News Alerts

I’m a big fan of Google Alerts. This is a great way to keep track of things that are important to you, such as news on a particular topic, articles you’ve written and distributed, the exposure a competitor is getting and even your own exposure, whether its your personal or business name. We use Google Alerts for all of those things mentioned above.

This might have happened a few days ago, but this morning I noticed that Google has added a new section to their News alerts, specifically for blogs:

Google Alerts

The above is a news alert for one of my articles. You can see that the top section tells me this is a blog alert while the bottom section is the regular “news” alerts, which encompasses “news and web”, based on our settings for each alert.

While I’m not certain I need to be alerted differently for blog mentions, I do like some of the added features to the blog area. You can see below the hyperlink title of the page is the name of the blog which carries the text I set the alert for. Below the snippet I’m given the name of the blog again and the URL of the blogs home page.

Most of the alerts I get are worthless to me. Mostly just scraper sites publishing a snippet of my articles, along with thousands of others, with no unique content. But I often won’t know this until I click into the site. The new URL features give me an idea if the source is a legitimate site or just another scraper site. It may take a while, but I’ll eventually learn which sites routinely scrap content, allowing me to ignore those altogether and only click on the ones which might show some promise.

I did notice that many of the alerts in the blog area cover more than just blogs; forums and article banks are included in this section as well.

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his “bride enjoy” and his children. Read Stoney’s full bio.

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