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E-Marketing Performance Blog

Why Branding Matters to Small Businesses

Branding is a tricky subject for most small businesses. Historically brand building has been a costly effort that only big businesses could afford. But online marketing has changed that allowing even small business to build a recognizable brand. In fact, when it comes to SEO and website marketing, I see the necessity of helping our client’s brand themselves in the search sphere.

In the past, we often felt that some clients just didn’t need to be branded in the search results. Maybe because they were smaller clients or didn’t have a nationally recognized name. But then how do companies become nationally recognized names? You got it. Branding.

Branding isn’t just for big companies any more. With the internet and search, it has become easier and cheaper to for companies to brand their names in front of their target audience. Good branding efforts will always cost you some time, energy and even money, but it’s not out of reach of the small businesses.

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his “bride enjoy” and his children. Read Stoney’s full bio.

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