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E-Marketing Performance Blog

Affording SEO in Tough Economic Times

“There will be fat years and there will be lean years. But it is going to rain.”
–Don Draper, Creative Director, Sterling Cooper Advertising Agency

The fictional character on the TV show Mad Men, when speaking to the executives of London Fog, makers of rain coats, made this very astute assessment of their business. In the age of the web, this could easily be reworded, “There will be fat years and there will be lean years. But people are going to search.”

We are currently in a lean economy, and many businesses are feeling the crunch. But millions of people continue to flock to search engines every day to find, learn and purchase. The question then becomes, who will they find, what will they learn, and will they purchase from you or your competition?

Boil that down and you get one glaring question that every small business needs to answer: Can you afford SEO? Or to put it in even starker terms:

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