Don’t Expect Pro Results From an Amateur Level Investment
At the end of a long day I often wonder how people in much more important positions than I are able to accomplish so much. After all, we all have […]
13 Awesome SEO Tools To Track Your Competitors
Everybody knows the quote “keep your friends close and your enemies closer.” As any successful sports team knows, to get ahead of your competitors, you need to monitor them. While you should […]
Why Your Digital Marketing Should Cost More Than Your Rent
How much do you pay to rent your business space? No, don’t tell me, just get that number in your head. If you don’t know it, take a guess. Did […]
STOP Tweaking Title Tags for Search Rankings
For years, I’ve been saying that title tags are one of the most important pieces of optimizable real estate for web marketers. In fact, I still believe that title tags […]
How to Prevent the Law of Unintended Consequences From Ruining Your Digital Marketing Campaign
Every day business owners, marketing managers and employees make thousands upon thousands of decisions that will impact the business for which they work. For the most part, these decisions are […]
The Great Microsoft/LinkedIn Merger: What to Expect
Just four words and the internet exploded: “Microsoft is buying LinkedIn.” Since then, everybody has been talking about the Linkedin acquisition. If you’re a marketer, you probably utilize LinkedIn to some […]
Why Delighting Your Visitors’ Subconscious is More Important than Their Conscious
Digital marketing focuses a lot on research and implementation of specific strategies, all designed to get a specific result. But nothing is really more important than delighting your visitors. Yeah, […]
The Vulcan’s Guide to Overcoming Digital Marketing Disasters
Digital marketing is a combination of art and science, though it’s probably better described as making art out of science! The job of the digital marketer is to use scientific […]
Company Vs. Customer Focused Navigation: How to Get the Best of Both Worlds
Building out your websites navigation can be tricky. The larger a site gets, the more difficult it can be to determine what elements are navigation-worthy, and which are not. Many […]
Interaction is Key: 3 Ways to Make Your Site More User Friendly
Getting visitors to your website is only the very beginning of the process of gaining a customer. Actually, it’s the second step, the first step is convincing them to click […]
Review: 15 Secrets of Time Management by Kevin Kruse
I used to be a time management Nazi. I found myself constantly looking at the clock to figure out how much time I had left in my day. How much […]
How To Capitalize On Your Most Critical Web Marketing Resource
Time is money! Or maybe not. Personally, I think time is more important than money. You can always earn more money, but time… once it’s gone it’s gone, baby, gone! […]
What to Know Before Rejecting Your Digital Marketer’s Recommendations
Digital marketing is full of options. In my almost 20 years of providing web marketing services to clients, there has only been a handful of times where the client had enough […]
How to Pick your Digital Marketing Battles So You Can Win the War
Digital marketing is a war. I can’t say it’s an epic battle of good vs. evil–no Sith Lords here!–but it is an ongoing battle between success and failure. Ok, maybe it is about […]
How To Make Sure Everyone is Using the Same Digital Marketing Playbook
Everyone wants to have a successful web marketing campaign, but success only comes with an honest assessment of your battlefield. As the saying goes, you have to know where you […]
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