5 Simple Steps to Achieve Better Conversions
Every website needs a process for moving visitors from the entrance page to the conversion point. A website should work like a choose-your-own-adventure novel. When a visitor lands on any […]
3 Quick Website Speed Improvements (See What I Did There?)
Ever since Google made site speed a ranking signal in their algorithm, having a slow-loading site hinders your ability to bring in traffic. Regardless of where a search is performed […]
Review: Employee Engagement 2.0 by Kevin Kruse
In Employee Engagement, Kevin Kruse lays out the reasons why you need to worry about having engaged employees and provides the how-to that will help you build more engaging–and more […]
Product Pages Not Converting? Here’s Why
If you’re a small business owner offering a variety of products, you should be paying close attention to the web page content for those products. Too little copy, and visitors […]
How to Know if Your Downloadable PDFs are Optimized
Any optimization you do on your site should be for visitors. When it comes to optimizing PDFs, speed is important. Large PDF documents take more time to download. Any PDF […]
3 Ways To Create Value for Your Site Visitors
Question: If your website isn’t valuable to your visitors, what is it? Informational? No. Helpful? No. Interesting? Maybe. But how far will that get you? Without value, your website isn’t […]
Does Your Site Content Meet Visitor Needs?
Driving traffic to your site is the first step in the conversion process. But there’s a long way to go from there. Most visitors aren’t ready for a one-click purchase—especially […]
3 Ways Your Competition Helps You Win at Digital Marketing
I’m not much into sports, but I do enjoy a good movie about them. Especially those behind-the-scenes types like Moneyball. I recently had the pleasure of listening to a former Pittsburgh Steelers […]
When to Use PDFs Over Standard Web Pages
As SEOs, we’re used to typically working with and optimizing traditional web pages. But web pages are not necessarily the right format for all web-based content. While they work for […]
How to Price Services For a Digital Marketing Company
I answered a question about pricing digital marketing services on Clarity and thought some of you might benefit from the answer: Pricing can be tricky for any industry, really, but especially […]
Don’t Let Your Amazing Web Marketing Be Twarted By Cybercrime
This post is based on a contribution I made to the free ebook Tips to Protect Your Business from Cybercrime by Microsoft and Small Business Trends. Digital marketing and the […]
Search Engine Friendly vs Search Engine Optimized
Search engine friendly. Search engine optimized. Kind of sound the same, right? But they aren’t, and knowing the difference is critical to ensuring you get the results you expect from […]
Invisibility is NOT a Website Superpower! 4 Ways to Get Your Site Seen
Who doesn’t love a good super hero? How many times in our lives have we thought about which would be the greatest superpower to have (teleportation), and what we would […]
Steal Stoney’s Digital Marketing Campaign Schedule!
If I’ve said it once, I’ve said it a hundred times: Digital marketing is not an overnight success. It takes time to see real, tangible results. But you have to […]
What Has (and Hasn’t) Changed Since Release of The Best Damn Web Marketing Checklist, Period!
Next month marks the second anniversary of the release of my book The Best Damn Web Marketing Checklist, Period! If it were a baby, I’d be dealing with the terrible two’s. […]
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