types of competitors to keep an eye on

4 Types of Competitors You Need to Keep an Eye On

Whenever we talk to new clients, they always think they know who their competition is. Usually, they’re right. But usually they are only hitting a small sliver of the competitive […]

Posted on by Stoney G deGeyter
taco theroy of digital marketing proposals

The Taco Theory of Digital Marketing Proposals

One of my favorite restaurants is a local Mexican place called El Campesino. In the almost ten years I’ve been eating there (four or times per year) I have probably […]

Posted on by Stoney G deGeyter
search optimized canonical urls

Clean Your Litter Box: Use Search Optimized Canonical Urls

Before you can go about optimizing a website, typically you have to go about making sure it’s search engine friendly first. After all, a keyword optimized site that doesn’t have […]

Posted on by Stoney G deGeyter
decision making for dummies review

Review: Decision Making for Dummies

Many of us have trouble making decisions. And even if we don’t, we don’t always know why we make some decisions over others. Decision Making for Dummies helps give us […]

Posted on by Stoney G deGeyter
right way to categorize products

The Right Way to Categorize Your Products

Not long ago, I published a post on how not to do product categorization. That was a primer for this post — the right way to do it. So let’s […]

Posted on by Stoney G deGeyter
customer service revolution review

Review: Customer Service Revolution by John DiJulius III

Everybody knows what good customer service isn’t. Unfortunately, not enough people know what it is. John DiJulius III helps remedy that in his book, Customer Service Revolution. This is the […]

Posted on by Stoney G deGeyter
canonical tag

Every Webpage Needs a Canonical Tag. Here’s Why:

I’m not a huge fan of the canonical tag. While it has its merits, I consider it to be little more than a band-aid solution for serious website problems. But […]

Posted on by Stoney G deGeyter
how to categorize products

How to Categorize Your Products For Maximum Benefit

Optimizing your ecommerce products starts with proper product categorization. You would think that it’s just a matter of determining which categories each product belongs to, but it’s not quite that […]

Posted on by Stoney G deGeyter
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