There is more to a good product page than a picture and a product description. In fact, a good product page provides numerous informative elements.
When leveraged properly, email marketing can provide ample exposure and leads for any type of business. However, in many cases, you only have one shot. If contacts are turned off […]
The biggest difference between a visitor to your home and having a guest is this: You anticipate a guest’s arrival. You may welcome each of them the same, but a […]
Pay-per-performance SEO sounds like a great idea, right? Why should anyone get paid before they can demonstrate results? But just like that blind date your grandma set you up on, […]
Every digital marketer places a value on their work. And the price point of every digital marketer you talk to is built upon that value. Web marketing proposals are built […]
Sometimes the right image can make all the difference when it comes to increasing conversions on a product page. But if you’ve looked around, you’ve likely discovered that a professional […]
Consciously or not, every visitor to your site has questions that they need to have answered in order to pull the trigger on a purchase. If your content doesn’t answer […]
Web marketing tasks tend to fall into two categories: Things that can be completed. Those that go on indefinitely.
In another post, I talk about how competitors influence the cost of your digital marketing. I want to look at another aspect your competitors influence: Your success. Digital marketing doesn’t depend […]
OK, so we already know your website has an awesome navigation structure. After all, you totally read and followed all the action points in the Site Navigation Checklist from The […]
There are two main things that factor into the costs of your digital marketing. The first is the involvement of time, and the second is the skill level of those […]
When it comes to ecommerce sites, the visitor reigns supreme. Which means that you have to design your website with your visitors first and foremost on your mind. It’s not […]
There are a lot of factors that weigh into the cost (or success, but I repeat myself) of your digital marketing. One frequently overlooked factor is the competition who are […]
There’s no such thing as a perfect website. Many websites are close, but 0.00% are there. Which means there’s always something to improve. But the question for you is, how […]
Like everything else in life, everyone has an opinion on whether it’s best to insource or outsource digital marketing. Proponents of insourcing will tell you that you need to keep […]
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