Determine digital marketing strategy before budget

Create a Web Marketing Strategy—and Then a Budget

Most businesses looking into web marketing for the first time probably have no idea what it costs. Many of the inquiries we get are people shopping around and comparing prices. […]

Posted on by Stoney G deGeyter
goals matter in web marketing

How Goals Impact Your Marketing Strategy and Budget

Comparing services from one SEO provider to another can get tricky. One provider might outline a strategy that is more heavily focused on organic SEO, while another might lean more […]

Posted on by Stoney G deGeyter
Building website authority

The Long, Hard Slog of Building Website Authority

Despite what we often see in the movies, championships aren’t won overnight. They are an accumulation of many, many hours of practice. 10,000 hours to be (in)exact. In his book, […]

Posted on by Stoney G deGeyter
Gramovox SEO Audit

Turning the Tables, Gramovox SEO Audit

I’m an “old soul” who’s addicted to music. I had a record player growing up. It was a cheap plastic one, but I have fond memories of listening to my […]

Posted on by Annalisa Hilliard
desktop still matters

Sorry Mobile Converts, The Desktop Still Matters

I’ve been writing a lot about mobile marketing and optimization lately primarily because of it’s importance in the search landscape. If your site isn’t mobile-friendly, you can be missing out […]

Posted on by Stoney G deGeyter
navigation optimization

Simple Navigation Optimization: Step by Step

Businesses tend to obsess over the tiniest details of their new websites while neglecting on of the most important elements: The navigation. But your navigation’s impact on the customer experience and conversions cannot be […]

Posted on by Stoney G deGeyter
digital marketer take direction (1)

Does Your Digital Marketing Team Take Directions?

It’s not uncommon for a web marketing strategy to shift from its initial goals and deliverables once the campaign gets under way. In my experience, it’s not out of the […]

Posted on by Stoney G deGeyter
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