Products come in all kinds of shapes, sizes, colors, various configurations. In many ecommerce systems, each variation counts as a unique product with it’s own SKU, which means a lot […]
Ecommerce websites bring a unique set of challenges when it comes to optimization, but they also have a unique set of opportunities that other sites do not have. Where non-ecommerce […]
Everyone needs a place to start in digital marketing. There are plenty of resources available and information at your fingertips to sift through. But who do you trust? What tactics […]
One of the inherent difficulties with ecommerce sites is the sheer number of products that visitors need access to. If you have a lot of products you probably know the […]
At the beginning of 2016, I gave you 5 digital marketing resolutions to jump start your year. How’d you do?
Whenever we talk to new clients, they always think they know who their competition is. Usually, they’re right. But usually they are only hitting a small sliver of the competitive […]
One of my favorite restaurants is a local Mexican place called El Campesino. In the almost ten years I’ve been eating there (four or times per year) I have probably […]
Want to get better results from your email marketing? Then it’s time to get personal. A personalized email strategy can drive significant results, including up to 6x higher transaction rates. […]
Before you can go about optimizing a website, typically you have to go about making sure it’s search engine friendly first. After all, a keyword optimized site that doesn’t have […]
Many of us have trouble making decisions. And even if we don’t, we don’t always know why we make some decisions over others. Decision Making for Dummies helps give us […]
Not long ago, I published a post on how not to do product categorization. That was a primer for this post — the right way to do it. So let’s […]
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