Yeah, But… I Already Rank For My Company Name
Every now and then we get a call from a prospect who seems to want to try to talk themselves out of buying SEO. We call them “Yeah, Butters.” And […]
SEO is a Partnership, Not a Solo Endeavor
Where do the lines of responsibility of SEOs and their clients fall? Is the SEO solely responsible for the success or failure of the SEO client? Is the client responsible […]
Seeding Infographics with Tumblr
This guest post was written by Ryan O’Connor. Today I’d like to talk about a strategy and platform that I don’t see getting much attention in the SEO world, Tumblr. […]
Assembling the Big SEO Puzzle One Small Piece at a Time
I’ve always said that SEO is really about baby steps. While there are almost always some easy big wins when dealing with a site’s architecture, for the most part, successful […]
SEOs Don’t Rank Websites. That’s Google’s Job.
The recent news of an SEO getting sued for lack of results got me thinking about the dynamic that SEOs and their clients need to have in order for any […]
SEO All Over All Over Again, Again: Part II*
Ever notice how there is very little originality in the entertainment industry? Every year we’re subject to the same movies and TV shows that we’ve seen time and time again, […]
Yeah, But… [My Cousin / Mom / Webmaster / Company X] Does SEO a Lot Cheaper
Everyone likes to bargain shop. We don’t like paying “full price” for anything. When we do, and find out later we could have gotten it cheaper somewhere else, it really […]
My Big Fat Rookie SEO Mistake: 4 Ways to Avoid an SEO Disaster of Monumental Proportions
We’ve all made mistakes. I made a big fat rookie SEO mistake–I allowed a client to sign a contract without fully vetting them first. I didn’t ask the right questions, […]
A Simple Overview of Meta Tags
It always amazes me at the number of people I come across who equate SEO with “adding keywords to meta tags.” As if SEO is a bag of magic beans […]
Yeah, But… I Can’t Afford SEO!
In many ways I’m an extremely budget-conscious person. I don’t like spending money when I can get the same thing cheaper and just as easily. But, over the years, I […]
Dear Developer: Building a Website Isn’t Good Enough, It Has To Be Marketable, Too
Dear Web Developer, Let me start off by saying that I am simply amazed at your skills and abilities. The fact that you can take what appears to be random […]
Final Lap: Good Reads for the Week Ending August 9
Over the summer we did some remodeling around the PPM offices. We’ve got a new office on the second floor and our conference room is now ready for the small-group […]
Optimized SEO Pages + PPC Landing Pages = Optimized Landing Pages That Rock!
One of the most common things mentioned in articles on building successful PPC campaigns is landing page optimization. And rightfully so. The quality of a landing page can have an […]
Yeah, But… We Don’t Want You Changing Anything on Our Site
In all the years I’ve been doing SEO, this has been one of my favorite conversations from a “Yeah, Butter.” A company came to us about our SEO services before […]
Not Following Your SEO’s Recommendations Is Like…
Several months ago, I reached a point where I needed to move out of my rental home and start looking for a new place to live. I had specific needs […]
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