Content Marketing World Dénouement: Five Challenges to Chew On
When more than 600 professionals in marketing, advertising and PR get together in the Rock and Roll Hall of Fame City, you know the event is going to be a […]
How to Communicate in Twitterbites For Re/Tweet-Friendly Blog Posts
Social media has changed the way we work, think and communicate. It must also, therefore, change the way we write. Throughout history, communication has evolved. Common vocabulary has gone from […]
Social Media is Sucking the Life Out of My Business!
The single biggest resistance I get when talking to clients about engaging in social media is the amount of time social media requires. Most companies that are not using social […]
Making the Case For SEO in a Social Media World
Sometimes we get to doing something for so long and are so involved in telling people how to do something, that we forget that there are still people who need […]
Taming Wild Animals with a Social Media Strategist
Recently I read a blog post by Jim Louderback entitled, Why You Should Replace Your Social Media Experts with Wild Animals. In support of Peter Shankman’s view that social media […]
Optimizing Your Online PR Strategy for Search & Social, Part 5: Broadcasting Your Message
Moving your PR online opens up a whole world of new adventures. Not only do all the old rules apply, but many new rules are created to ensure that your […]
Optimizing Your Online PR Strategy for Search & Social, Part 4a: Crafting the Story p1
When taking your public relations strategy online, there are some similarities to the “traditional” way of doing things, but there are also a lot of differences. Going online opens up […]
Why You Need a Social Media Policy and Tips on Writing One
If you own a small business or are responsible for marketing one, you probably already recognize the beauty of social media. In leveling the playing field in terms of business […]
Optimizing Your Online PR Strategy for Search & Social, Part 3: Background Research
In the first two parts of this series, we looked first at how the online audience differs from the traditional off-line audience. There are several distinct characteristics one has to […]
Optimizing Your Online PR Strategy for Search & Social, Part 2: Goals of Online PR
I started this series looking at the differences between print readers and web readers. This is critical to understand before moving forward with your online public relations material. We cannot […]
Optimizing Your Online PR Strategy for Search & Social, Part 1: Print Vs. Web
Several weeks ago I was asked to speak to the Cleveland, Ohio chapter of the Public Relations Society of America (PRSA). In all my years of traveling and speaking in […]
15 Questions That Will Change The Way You Think About SEO Forever (Q's 6-10)
Below is the second set of questions from an interview I had given late last year. If you started this series with the introduction, you already know that the answers […]
PPC News and Notes – Twitter’s New Ad Platform
Although in beta and only open to VIP advertisers that are invited, Twitter has finally released their ad platform called Promoted Tweets. The general format is that you can use tweets you’ve created or that have been retweeted by someone else as “ads” that are promoted in certain environments. The way the ads are served are analogous to both search and contextual advertising in AdWords, where you pick keywords that are searched on to have your tweet shown or it is matched to a stream of tweets given the contextual nature that you choose in your account. You pay on a cost per engagement which include clicks, favoriting, retweets and replies. There is also Promoted Account where you can essentially buy followers and Promoted Trends where you are shown on hashtags.
You WANT Rankings, But What Do You Really NEED?
SEO used to be all about getting top search engine rankings. While that is still a primary function of an SEO provider, that’s not all there is to it anymore. […]
What Do You Want From Me?!! (Setting Proper Client Expectations)
A few months ago a long-time client of mine was launching a new site. They wanted us on board to manage the SEO efforts of the new site, so we […]
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