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E-Marketing Performance Blog

Check yourself

Terry Mickelson makes a good point in his article, “Proper HTML Code For SEO” about how even the smallest errors in your HTML can really screw up your rankings.

“The lowest form of “browser” out there is the search engine. The search engine is about the equivalent of a version 2 browser. It can’t read flash, DHTML, JavaScript, dynamic pages, – even having trouble at times with frames. Search engines may have difficulty crawling, indexing, and extracting the content of your site if you have broken HTML.”

One thing you can do to help you clean up your code is to use W3C’s HTML Validator to help you find any misspelled, misused, or even extra HTML. After you validate your code, go through it, line by line, just to make sure everything has a closing tag or closing carat (>). If you’re using Dreamweaver 8, you can “close up” parent tags to make sure you don’t have any extra table cell closing tags or to get some of the code out of your way to make it easier to correct. Great tool.

And remember:

“Internet Explorer is very forgiving of mistakes in code. By building only for IE you are creating for the most error forgiving browser ever. Thinking that a search engine will “browse” your site like Internet Explorer 6 is a dream. If the site won’t display right in Netscape, Firefox, Opera or an old version of IE chances are good the search engines can’t read it either.”

Max Speed

If the Pole Position Marketing team had a muse—and it does—it would be Max Speed. We love Max’s occasionally off-color, usually amusing and always pointed “Maxisms.” (Maybe “Maxims” would be a better word.) Max gives voice to some of the things we think but, bound by professional decorum, aren’t permitted to say. At least, not out loud.

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