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E-Marketing Performance Blog

SEO Cold Calling For Dummies

I just got a call today from MainStreetHost.com telling me I don’t know the first thing about SEO. After 11 years in the industry, this was news to me. Of course I was just one of many cold-calls they made and I’m sure they didn’t know they were talking to an SEO firm (so much for targeting your audience), so I let them proceed to tell me all the things they believed were wrong with my site.

They started off telling me that my website doesn’t meet Google and Yahoo’s guidelines. When I asked what those were I was transferred to the “research” department.

I spoke with a nice woman that proceeded to talk to me about meta tags and what information should be in them. She told me my title only showed my company name (apparently they missed the “Professional Search Engine Optimization & Marketing Solutions” that the title actually reads) so I asked her to show me. She walked me through how to view source and find the title.

I honestly don’t know what she was looking at but it wasn’t my title. Or my description or keywords. I asked for a screenshot of what she was looking at but lost my opportunity when I finally disclosed that I was an SEO company.

That’s when I was told I didn’t know the first thing about SEO.

But I learned something today. It seems that, according to her the book SEO for Dummies says title tag isn’t supposed to be a sentence. Never heard that one before, but perhaps its telling that she is referencing a book meant for SEO idiots.

After she hung up because I was being unreasonable in trying to explain how title tags were supposed to work, I visited their website. Maybe there’s something to this whole title tag business. Afterall, according to their home page they can get me ranked on AllTheWeb, HotBot, WebCrawler and Excite! Cutting edge stuff here folks!

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his “bride enjoy” and his children. Read Stoney’s full bio.

5 Responses to SEO Cold Calling For Dummies

  1. Todd Mintz says:

    The "SEO for Dummies" author Peter Kent was at Pubcon. He’s a real nice guy (and even bought me a drink). So, don’t go dragging his name through the mud :.)

  2. Stoney G deGeyter
    Stoney deGeyter says:

    Oh, I didn’t mean any disrespect to Peter Kent. I’ve read the book myself and thought it was a good read for beginners. But I wouldn’t base my whole SEO philosophy on it.

  3. Chris G. says:

    Haha! These fools have called us several times as well. It’s fun to toy with them.

    I can remember the "SEO for Dummies" as my first exposure to SEO, back in the day. Once in a while I go back and crack it open to see just how much has changed since then. It is a very good primer, but shouldn’t be a road map for your business.

  4. Stoney G deGeyter
    Stoney deGeyter says:

    Yeah, Diana got the call a day earlier and regretting hanging up on them so quickly. I got the next one and made the most of it!

    The SEO for Dummies was actually a very good book. Whatever the person I talked to thinks they read in there, I don’t think they really read. But who knows, they couldn’t even find my title tag!

  5. Zen says:

    Yes. I agree with Todd. Such a nice author having talent of pleasant writing skill. I had learned lots from his book.