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E-Marketing Performance Blog

Cold Calling Bob Loblaw

I took the most amusing cold call in my entire life this morning.

Caller: “Good morning, may I speak with Bob … I’m sorry, I am having a difficult time with the last name. I have a difficult last name, but I really don’t know how to say this … Lob..?”
Me: “Oh, Loblaw? Bob Loblaw? Bob Loblaw.
Caller: “Yes, is he available?”
Me: “Bob Loblaw is a fictitious character.”
Caller: “Really? I’m reading your company bio’s, and wow, I feel ridiculous. Does it say he’s a fictitious person?”
Me: “Uh … well I don’t know if it says he is fictitious, but he is. Bob Loblaw. He’s on all our pages with interesting quips and quotes.”

From here, our cold caller then proceeded to try and get the name of who would be the appropriate person to speak with about his company services.

Sometimes I love gatekeeping! Check out Bob Loblaw on our About Us page … see if you think Bob is a real person.

Max Speed

If the Pole Position Marketing team had a muse—and it does—it would be Max Speed. We love Max’s occasionally off-color, usually amusing and always pointed “Maxisms.” (Maybe “Maxims” would be a better word.) Max gives voice to some of the things we think but, bound by professional decorum, aren’t permitted to say. At least, not out loud.

4 Responses to Cold Calling Bob Loblaw

  1. Michelle Montoya says:

    I think it’s important to clarify how to pronounce his name. Bob Loblow = Bah Blah Blah. Thanks for sharing!

  2. Diana Adams says:

    Michelle you have a good point, but this bit of Bob’s bio …

    Bob knows that the internet is full of self-proclaimed experts and gurus and if you put all their opinions together you’re sure to hear Bob’s full name (go ahead, say it out loud, you’ll be glad you did!)

    … should have been enough to clue in Mr. Cold Call

  3. Well DUH!! It would take a mindless dummy not to figure out who Bob Loblaw is! GEEZ!! Most people are just plain STUPID – like I always say, 15% of the population have brains and the rest are all sheep that the people with brains have to keep dragging along. Holy Mollie!

  4. Stoney G deGeyter
    Stoney deGeyter says:

    Gotta say, it’s better if you don’t tell people how to pronounce it. It’s more fun to find out for yourself.