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E-Marketing Performance Blog

Colorful Words of Wisdom

Many times, especially when under a deadline, you might forget or overlook some little details when editing or creating web pages. One thing to keep in mind though, is “if you pick one color, pick them all.”

This means that when you choose your colors for text, links, etc., remember to also choose the colors for your background(s) and other things you might not think about.

“Because your visitor may have any color set in their preferences, they may:

  • See an incongruous or alarming combination of colors.
  • Worse happens when your visitor’s browser preferences are light on dark, and the site is dark on light or vice versa.

The visitor may find the text invisible, dark on dark or light on light.”

Also, remember to use CSS instead of < font > tags. This is the correct way to code your page now.

“The proper, modern way to set color in a Web page is to use Cascading Style Sheets. This is strongly recommended over the use of < body > attributes and the < font > element in HTML, because CSS is more flexible, easier to maintain and saves bandwidth.”

Max Speed

If the Pole Position Marketing team had a muse—and it does—it would be Max Speed. We love Max’s occasionally off-color, usually amusing and always pointed “Maxisms.” (Maybe “Maxims” would be a better word.) Max gives voice to some of the things we think but, bound by professional decorum, aren’t permitted to say. At least, not out loud.

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