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E-Marketing Performance Blog

Meeting Your Targeted Audience's Wants and Needs

This post is part of a continuing series on the topic of:
Designing a Money-Making Website

Meeting Your Targeted Audience’s Wants and Needs

Some of the most important aspects of website design, development and usability get left out of a website until it is realized that the lack of those elements may be preventing the visitors from making that decision to purchase. Every industry has a different niche audience (those seeking your services specifically) as well as a much larger one: everybody else. While you don’t have to provide a perfect user experience for everybody who might stumble across your site (an impossible task anyway,) you do want to be sure to incorporate the elements that everybody, including your target audience wants and needs.

Over the next several days I’ll be posting on the different elements that will help you meet your target audience’s wants and needs.

Search for all posts on Designing a Money-Making Web Site, including this and the following sub-topics:

Building a Professional Website that Achieves Your Goals
Avoiding Common Web Design and Marketing Mistakes

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his “bride enjoy” and his children. Read Stoney’s full bio.

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