Searchers who land directly on your product pages are the holy grail of website visitors. Why? Because, in general, these searchers landed on your page because they entered your specific product into the search engine. That means they are closer to buying than other visitors. Now all you have to do is convince them that YOU are the company to get it from.
By properly optimizing your product pages, you can not only drive more people to them but convert more of them into customers. I’ll tell you how, step-by-step, in this Search Engine Journal article.