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E-Marketing Performance Blog

Copywriting Tip- Be Easy

Don’t make your readers strain their eyes to read your copy!

Break your copy into bite-sized pieces or short paragraphs covering only one idea.

White space will help improve comprehension.

Use ellipses…to help the reader quickly scan the copy.

Use Bold and Italics. Like a regular old human reader the search engines give more weight to words and phrases that are in bold or italics. Just don’t go crazy or you’ll irritate the search engines and give your reader a headache.

Easy to read copy is more effective because it is scannable.

Bold headings,

• bullet points,

and sub-headings draw the eye of the consumer.

Max Speed

If the Pole Position Marketing team had a muse—and it does—it would be Max Speed. We love Max’s occasionally off-color, usually amusing and always pointed “Maxisms.” (Maybe “Maxims” would be a better word.) Max gives voice to some of the things we think but, bound by professional decorum, aren’t permitted to say. At least, not out loud.

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