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E-Marketing Performance Blog

Building TRUST with Your Team

Trust can be a difficult thing for any team member to establish in the work environment. John Maxwell, in his book Developing the Leaders Around You provides a cool little acronym for TRUST.

Time: Take time to listen and give feedback on performance.
Respect: Give the [team member] respect and he will return it with trust.
Unconditional positive regard: Show acceptance of the person
Sensitivity: Anticipate the feelings and needs of the [team member].
Touch: Give encouragement – a handshake, high five, or pat on the back.

A little trust can go a long way to having a productive team.

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his “bride enjoy” and his children. Read Stoney’s full bio.

One Response to Building TRUST with Your Team

  1. Zack Katz says:

    Good post. Anagrams are fun, especially when plastered all over the walls of an organization 🙂

    I just read this team building horror story that made me cringe.

    Good leadership training is crucial to team building, and — as you say — developing Trust is a vital part of being a leader.

    One note — Respect is not only about giving and receiving respect; one must EARN respect. If you respect others, that doesn’t mean that they will respect you. A leader must earn respect from their coworkers, not just give it.