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E-Marketing Performance Blog

Copywriting Tip- Just the Facts, Man

People enjoy statistics and percentages. Whether it is, “this product has a four out of five mom’s approval rating.” or “over 85% of the population needs this product.” consumers like to see concrete facts, not generalities. Plus it makes you look smarter! I trust smart people for the most part and consumers do too.

Max Speed

If the Pole Position Marketing team had a muse—and it does—it would be Max Speed. We love Max’s occasionally off-color, usually amusing and always pointed “Maxisms.” (Maybe “Maxims” would be a better word.) Max gives voice to some of the things we think but, bound by professional decorum, aren’t permitted to say. At least, not out loud.

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