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E-Marketing Performance Blog

Credentials vs. Character

CredentialsMany people rely on their credentials to get a job. That’s understandable because that’s what we are taught from the time we start looking for work to the time we become management looking to fill positions. Employers look at resume after resume for the person with the right credentials to fulfill the job.

But what is sometimes overlooked in that process is the character of the applicant. While it’s in a companies best interest to find someone with the right credentials for the job, character should be valued even more. In their book Becoming a Person of Influence, John Maxwell and Jim Dornan show us the differences between credentials and character.

Credentials are transient
Character is permanent

Credentials turn the focus to rights
Character keeps the focus on responsibilities

Credentials add value to only one person
Character adds value to many people

Credentials look past accomplishments
Character builds a legacy for the future

Credentials often evoke jealousy in others
Character generates respect and integrity

Credentials can only get you in the door
Character keeps you there

The best case scenario is to find people with both the credentials and the character. Personally, I’ll settle for someone with fewer credentials provided they have the character (and potential) to earn those credentials with time.

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his “bride enjoy” and his children. Read Stoney’s full bio.

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