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E-Marketing Performance Blog

The 12-Step Program for Online Marketing

The 12-Step Program, developed by AA, has been used by countless individuals and copied by many organizations to help people get their lives on track. Here, we present the 12-Step Program for business owners when dealing with their online marketing campaigns.

Step 1: Admit you are powerless without SEO and that your online marketing has become unmanageable.

Step 2: Believe that a power greater than yourself is needed to optimize your website for rankings and conversions.

Step 3: Make a decision to turn your website and online marketing strategies over to the care of an SEO, as you choose to hire him/her.

Step 4: Let your SEO make a searching and fearless inventory of your website.

Step 5: Admit to your SEO, yourself, and your developers the exact nature of your website’s wrongs.

Step 6: Be entirely ready to have your SEO fix these website defects.

Step 7: Humbly ask God to remove your tunnel vision and “I know better than you” biases, and trust that your SEO knows their stuff.

Step 8: Review your SEO’s list of all website marketing violations and be willing to correct those which they cannot.

Step 9: Correct all violations immediately, except when doing so will disrupt your success during critical seasons. Do those things when disruption will be minimized.

Step 10: Continue to allow your SEO to take inventory of your site and, when new issues are found, promptly fix said issues.

Step 11: Seek, through SEO/PPC and Social Media, the improvement of your conversion rates, and return on investment. Continue to build communication with your online marketer and give them the power to carry out their recommendations.

Step 12: Have a financial awakening as a result of these steps, and carry the message of value your SEO/M has provided through continuous recommendations throughout the business community.

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his “bride enjoy” and his children. Read Stoney’s full bio.

One Response to The 12-Step Program for Online Marketing

  1. Steve says:

    I just listened to a podcast about how SEO is a pain and everyone should just focus on Social. But there is still a lot of search engine traffic and no buys anything from social sites.