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E-Marketing Performance Blog

Customize Your Blog Post URLs


Did you know you can customize your URLs for each of your blog posts? No, I’m not just talking about adding “/blog” into your URL structure, but actually customizing the URL permalink.

In WordPress you can go into settings to set the default permalink structure. In the image above you can see that we set our permalink to “/emp/” followed by the post name. This is the start. But that post name itself is editable.

There is no reason for your URL to contain the entire post name in the URL:

yoursite.com/blog /category/an-example-of-a-very-long-blog-post-title-that-translates-into-a-very-long-url/

Instead, get control of your URLs and shorten them so they are more accessible to the reader:

yoursite.com/blog /category/long-url-shortened

While there isn’t a huge SEO advantage to this, when searchers see the URL in the search results, they’ll more easily be able to read it and assess the value of clicking into the page.

Most blogging platforms will allow you to either customize the URL permalink or add plugins that will give you this control. It’s a small issue but worth doing just to keep your site more user-friendly.

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his “bride enjoy” and his children. Read Stoney’s full bio.

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