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E-Marketing Performance Blog

Destination Search Engine Marketing, Part IV: It's Not Just Marketing as Usual

Destination Search Engine Marketing: SEO Without Compromise

In the last installment of this series on Destination Search Engine Marketing we discussed a few things that you can do to build a site that truly deserves to be ranked well in the search engines. Starting next week I’ll discuss each of the seven specific building blocks in building a Destination Website, but before we jump to that let’s look at what it means to actually employ a Destination SEM Campaign.

Marketing a Destination Website is really not that much different from marketing any other kind of site. We look to the same effective strategies that are employed time and time again by the most successful websites:

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his “bride enjoy” and his children. Read Stoney’s full bio.

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