Destination Search Engine Marketing PDF
If you missed my blog series titled Destination Search Engine Marketing or want to have an easy-to-read and print version, you’re in luck. We have created a 34-page downloadable PDF […]
Why Destination Search Engine Marketing Is So Essential
As I conclude this series on Destination Search Engine Marketing it’s important to answer the question “why?” Why go through the hassle of of building a Destination Website? Obviously, there […]
Seven Building Blocks of a Destination Website: #7 Trust and Credibility
The first six building blocks in creating a Destination Website; expert information, usability, website design, unique value proposition, time and presence, and voice are all things that we, more or […]
Seven Building Blocks of a Destination Website: #6 Voice
One of the easiest ways to set yourself apart from your competitors is by creating a distinct voice through your written content. Whether you realize it or not, every website […]
Seven Building Blocks of a Destination Website: #5 Time and Presence
If there is one thing that most online businesses need to understand, it’s this: you can’t become an authority overnight. This is especially crucial to come to terms with when […]
Seven Building Blocks of a Destination Website: #3 Website Design
Just because you have a well-designed site doesn’t mean that it is sufficiently usable. The web is littered with great looking sites that have a whole mess of usability problems. […]
Seven Building Blocks of a Destination Website: #2 Usability
Over the last two posts I discussed the importance of expert information in building a Destination Website. I also outlined seven different types of expert information that can be used […]
Seven Building Blocks of a Destination Website: #1b Seven Types of Expert Information
Yesterday I started a new series on Destination Search Engine Marketing, discussing the first of the seven building blocks in creating a Destination Website: Expert Information. Before I move on […]
Seven Building Blocks of a Destination Website: #1 Expert Information
Last week I posted a series of articles about Destination Search Engine Marketing. Over the four-part series we asked the questions, do you deserve top search rankings? and what would […]
Destination Search Engine Marketing, Part IV: It's Not Just Marketing as Usual
In the last installment of this series on Destination Search Engine Marketing we discussed a few things that you can do to build a site that truly deserves to be […]
Destination Search Engine Marketing, Part III: Standing Out in a Sea of Thousands
In the last installment of this series I defined Destination Search Engine Marketing as the process of creating a desired destination point for anyone looking for the product, services, or […]
Destination Search Engine Marketing, Part II: What Would Sudden Exposure Get You
Yesterday I introduced the concept of Destination Search Engine Marketing (Destination SEM) which emphasized that SEO isn’t about “getting” top rankings. Getting rankings leaves open the implication that you’re achieving […]
Destination Search Engine Marketing, Part I: Do you Deserve Top Search Rankings?
A little over a year ago I developed the concept of Destination Search Engine Marketing as a way to transform traditional, rankings based search engine optimization into a service that […]