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E-Marketing Performance Blog

Seven Building Blocks of a Destination Website: #1 Expert Information

Destination Search Engine Marketing: SEO Without Compromise

Last week I posted a series of articles about Destination Search Engine Marketing. Over the four-part series we asked the questions, do you deserve top search rankings? and what would sudden exposure get you? We then talked about what it means to have a business that stands out in a sea of thousands, and explained further how Destination SEM isn’t just marketing as usual. One of the common themes, and one of the basics of Destination SEM is that you’re not just trying to drive traffic to your website, you’re’re trying to build a site that draw traffic and compels visitors to purchase (or subscribe, etc.) You want to create a site that not only makes visitors want to return to frequently but for your site to become the go-to site for your industry.

Today I wanted to take a break from that series to discuss, over the next two weeks, the seven building blocks of a Destination Website.

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his “bride enjoy” and his children. Read Stoney’s full bio.

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