Regardless of how well you optimize your site and implement your digital marketing strategy, your competitors influence how successful (or not) your efforts are. That’s why a competitive analysis is important to a successful digital marketing campaign. But you have to do more than collect competitive data. You have to know how to analyze it and what to do with it.
This post for Search Engine Journal outlines the competitive factors you need to be aware of and how to use that knowledge to help build an effective digital marketing strategy.