India is among the most populated countries in the world, with a population of 1.2 billion in June 2014. The penetration of the Internet is around 20% in India, which is significantly less compared to the US, which has 80% net penetration. However, 20% 0f 1.2 billion people which makes it 25 corer net consumers and is having worldwide ranking 3 in Worldwide Internet consumers standing. I am giving these stats to offer you a peek of just how vast our target market is and these numbers are only increasing with time for businesses of digital marketing from India.
My today’s article is on why digital marketing is more important in India. On the off chance that you need to learn digital marketing to have a wealth of professional openings or on the off chance that you are a Marketer or Brand advancement excited and need to learn new internet marketing strategies to add on to your current abilities. you have to join any professional digital marketing institute that provides full digital marketing skills to you & helps to increase your business on the right path.
Let’s See What Digital Marketing Is?
Essentially, digital marketing is an endorsement of products, services, and brands such as internet search engine media sites, emails, and other digital media on media. Digital marketing comprises of SEO (search engine optimization), sociable networking marketing, SEM (search engine optimization ), email advertising, mobile marketing, content marketing, website activities, etc..
Why digital marketing?
Digital marketing is very cost-efficient compared to conventional marketing channels such as TV and print media. The cost of digital marketing campaigns will be a fraction of traditional marketing and advertising channels such as tv and print.
In digital marketing tracking the results will be simple compared to conventional marketing channels. Numerous analytics solutions provide us with a report of the campaigns, and all these are real-time reports tracked daily and hourly foundation which assists you to revise strategies and your campaigns if the outcome is not up to your anticipation.
Target Right Audience
Targeting audience for your brands, goods, and services is extremely valuable in media stations like advertisements are a series according to age, profession, likes and dislikes area, gender, and several other categories. Ads are revealed to individuals who have requirements like say there is a bookstore advertising revealed to a man or woman who is planning to get books and searching for them. Digital marketing campaigns are inbound, which increases the odds of conversions.
Most of the traditional advertising channels are inactive and one-time production. In contrast, digital marketing is an interactive channel where customers can participate with all the brands; info could be shared efficiently and using advanced digital marketing strategies we can also influence them to get converted to prospective clients.
One of the most important factors is the increase of electronic media platforms like websites etc. in last years, social media websites portals, internet search engines, and also pace at. You may bear in mind that papers and many print magazine media user bases have decreased and in reality, few of them are out of business today. In the event you get into digital marketing initially you’ll have first-mover progress, and you’ll receive ads at a reasonable rate.
Based on COMCAST voice search is going to be by 2020 as prominent as 50% of all searches on Google. So we need to prepare our sites to be harmonious with Voice search. We need to focus on the plans required for voice SEO.
Digital marketing is much new in comparison with traditional advertising channels. Still, if it is implemented strategically, we could get far better ROI to your campaigns since internet penetration and digital media usage is growing in India digital marketing is an excellent method to influence your target audience right into paying clients.