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E-Marketing Performance Blog

Do You Roll With The King?

Burger King GamesThe name is King. Burger King. And this is how the King rolls.

I’m fascinated by Burger King’s marketing campaigns. First they came out with the little blurbs found on their burger wrappers, fry containers and soda cups. Now they got some of those cool blurbs in the store (I read a clever one on the garbage bin last week.) And then Burger King came out with some XBOX video games. The pictures to the right were taken from my very weak camera phone. I did my best to clean them up.

I’m not a gamer, but I can imagine that this is a pretty significant branding platform for the ‘King’. Who’s most likely to go to BK? Pre-teens, teens and college students, most of which take in a healthy dose of video gaming. The games were cheap, $5.99, I think, so any kid needing a new game for their box could easily score one.

Of course, the best part is, they take it home and get to be the King. Pure branding magic!

All this talk of Burger King has gotten me hungry. Yep, that’s the point. Play the game, get hungry, ask mom and dad to take you to Burger King for lunch. Eat, go home, play the game some more, etc. etc.

Now we’re talking about developing a Pole Position game.

Aw, crap! That’s been done.

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his “bride enjoy” and his children. Read Stoney’s full bio.

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