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E-Marketing Performance Blog

Dominate Your Niche with Keyword Research

dominate your niche

Looking to dominate your niche in the search results and social media? It’s gonna take a lot of content.

But what content?

Sure, you can write authoritatively about your products and services, but that only goes so far.

Of course, you can write blog posts full of tips and pointers, but eventually that well runs dry.

Know Your Niche

There’s no better way to fully understand any topic you want to dominate than to perform keyword research. Whether you want to write one exhaustive article or a series of articles, start with keyword research. That will give you  every possible nuance of information that searchers are interested in.

Not only will keyword research help you write content for your products or services, but it will also give you plenty of ammunition for all your other content, such as blog posts, e-books, white papers, infographics, and more.

How to perform keyword research

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his “bride enjoy” and his children. Read Stoney’s full bio.

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