Looking to dominate your niche in the search results and social media? It’s gonna take a lot of content.
But what content?
Sure, you can write authoritatively about your products and services, but that only goes so far.
Of course, you can write blog posts full of tips and pointers, but eventually that well runs dry.
Know Your Niche
There’s no better way to fully understand any topic you want to dominate than to perform keyword research. Whether you want to write one exhaustive article or a series of articles, start with keyword research. That will give you every possible nuance of information that searchers are interested in.
Not only will keyword research help you write content for your products or services, but it will also give you plenty of ammunition for all your other content, such as blog posts, e-books, white papers, infographics, and more.
How to perform keyword research
- Download my keyword research ebook for the full how-to.