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E-Marketing Performance Blog

Don't Use Flash – Google Will Not Marry You

A quick tip to those who are attempting to gain rankings: the use of Flash on your site can make spiderability nearly impossible. Although Flash-based sites look downright gorgeous, search engines like text. Spiders read your HTML like a book; Flash only creates a road block for proper optimization.

If you use images, be sure to always add alt text to the HTML code. This will ensure that spiders read your code properly.

Max Speed

If the Pole Position Marketing team had a muse—and it does—it would be Max Speed. We love Max’s occasionally off-color, usually amusing and always pointed “Maxisms.” (Maybe “Maxims” would be a better word.) Max gives voice to some of the things we think but, bound by professional decorum, aren’t permitted to say. At least, not out loud.

2 Responses to Don't Use Flash – Google Will Not Marry You

  1. I think Flash is more trouble than it’s worth, period. It looks cool when it works, but all kinds of things can go wrong. A few days ago I was researching the site of a major UK advertising sales business for a blog post I was writing. I’m running IE7 (OK, on Vista) but the Flash on the page completely screwed up the browser scroll bars, rendering the site really frustrating to use. There wasn’t a text-only option.

    Flash designers (let’s just call them ‘flashers’, shall we?) also cause problems for people with slow connections. OK, very few of us use dialup these days, but when I’m out and about I used a GRSM modem for my laptop. In areas of poor reception I get connection speeds not much better than dialup, making flash-based sites a real pain in the backside.

    I don’t mind the odd animated banner, but using Flash for navigation and text is so silly, for so many reasons. I guess non-savvy businesses get sold on it by flashers because it looks cool and costs a lot.

  2. Rob Woods says:

    I completely agree with you Bill. I remember not too not ago using dial up and I dreaded going to Flash-heavy sites. I would wait at time nearly five minutes for a site to load.

    At times, I get confused when sites use Flash in navigation. It just doesn’t make sense.