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E-Marketing Performance Blog

The Death of the Professional, Brought to You by Google

Google logo with nooseI’m hopeful that Malcolm Gladwell is right. In The Tipping Point Gladwell talks about how certain trends began or changed once the affecting factors in society reached a point that the previous way of doing things could no longer be sustained. I’m hoping to see a tipping point come to the Internet’s vast amount of free, crappy content.

I’d love nothing more to see a backlash over the vast amounts of free crap available online and the sites that provide it. Searchers and internet users would begin to demand quality and search engines wouldn’t reward those sites with the greatest amounts of crap over those with smaller amounts of quality content.

I love that the Internet is free and there is tons of free content available at my finger tips. Sites such Search Engine Guide provide a lot of free content to their readers and make their money by selling ad space. The idea is this: the higher quality of content, the more traffic the site will receive, the more visitors will click on ads, the more ad space can be sold for, the more money can be made.

Unfortunately, it doesn’t always work that way. Enter MFA sites.

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his “bride enjoy” and his children. Read Stoney’s full bio.

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