I’m not trying to coin a new phrase here, just looking at SEO from a different perspective. See, I never really liked the term Search Engine Optimization. That seems like the job of the math geeks behind the search engine algorithms. Its their job to optimize the search engine, not mine.
To be more accurate, SEO should be called WO, or WSO: Website Optimization. That’s what I do, I optimize the website in order to help it gain more exposure, increase traffic and get more sales.
But what are we optimizing the website for?