Building up an effective social presence takes a lot of work, but there is nothing wrong with being easy on social media! [Tweet This] In fact, it’s highly recommended, and there is almost no stigma attached to it.
Social media comes down to two things, engagement with others and having content worth sharing. That’s the hard part. The easy part is making your content easy to share with social sharing buttons.
Have you ever read a blog post and wanted to tweet it but couldn’t find any social sharing buttons? It’s rare (for a reason), but it happens. Sure, the visitor can copy the URL and paste it into twitter, but that can be a lot of work. Adding social sharing buttons does all the hard work for them.
Make it easy for your visitors to connect with your brand and to follow you (or your business) on each social channel you are active on. Add your social sharing buttons both for sharing your content and following your brand so you’re socially easy and marketing savvy.