This week I come to you with geeky goodness for Halloween. Need a geeky and cheap Halloween costume for you or your kids? Uproxx has you covered with their list of 25 Geeky Homemade Halloween Costumes. If you’d like to plan a geek Halloween party, Geek Girl Chicago has 10 geeky Halloween theme ideas for you. Finally, if you haven’t carved your pumpkin yet, I think you need to consider creating a Cylon pumpkin.
Here’s what the rest of the pit crew has been reading this week:
- Five proven ways to get more people to read your blog by Mark Schaefer
Mark points out that gaining new blog followers—not just random traffic—can be easy to do when you have a plan.
- How the Google Zoo Has Forever Changed SEO Copywriting by Karon Thackston
Pandas and penguins and hummingbirds—oh my! Karon fills you in on how to change your approach to SEO copywriting and keyword integration. The key ingredient to making Google happy? Synonyms.
- Google Universal Analytics for Offline Behavior by Daniel Waisberg
Some good thoughts and insight into this new version of Google Analytics that takes data collection and organization to a new level that we’ve never seen before. Daniel gives a great example of how this new product can be used to gain important insight from the behavior of visitors that occurs offline and mesh that with your online data.
- How to Earn Editorial Links through Email Outreach, by Kumail Hemani
We’re always looking for unique link strategies to employ and Hemani shares several options in this post. If you’re looking for practical ways to build links to your site, check out Hemani’s ideas. Begin your efforts by thinking outside the box and leveraging linkable equity you already have. By reading this post you’ll discover how to find opportunities and maximize their potential.
- How To Win In Local Internet Marketing: The Practical Guide For Small Businesses And Local Marketers, by Vedran Tomic
Are you in need of a local search strategy? Don’t have a budget to pay someone else to put one together? Roll up your sleeves – learn how to set goals, plan and execute a strategy and measure the results, by checking out this guide.
- The New State of Google, +1 Brutal Calacanis Smackdown – Matt Cutts #PubCon Keynote by Merry Morud
Once you get past the first few intro paragraphs and picture of a danish, this is a great roundup of the main point of Matt Cutts’ Pubcon keynote presentation. It’s always a good idea to have your eye on what Google is doing.
What good reads did you find this week?