Our team The Pit Crew has read some informative and helpful articles on Web marketing this week. Here are our picks.
Mike Fleming (@mflem25)
PPC Streamcap – Dealing With PPC Struggles
by Matthew Umbro
In the transcribed Streamcap from live chat, Matthew explores questions like, “What proactive measures do you take to ensure client satisfaction when results are less than satisfactory?” and “What has been your primary reason for losing PPC clients?” Lots of insight here!
I am going to break one of my unspoken cardinal rules: Only write about real problems and measurement that is actually possible in the real world. I am going to break the second part of the rule. I am going to define a way for you to think about measuring social media, and you can’t actually easily measure what I am going to recommend. So why break the rule?
Google’s display network can bring you tremendous amounts of clicks and conversions if used correctly. If it is not used correctly, you can quickly spend mass amounts of money and have nothing to show for it.
Annalisa Hilliard (@ahilliardm)
The various forms of influencer currency
by Hugo Guzman
One of the hot new catch-phrases in social media marketing circles is the word “influencer“. In a nutshell, it’s a person or entity that can influence consumers, readers, etc. and marketers large and small are trying to figure out ways to identify these influencers and then get them to behave in a manner that benefits branding and marketing efforts.
Link Building for Bloggers
by James Harper
Whether you’re a pro or amateur blogger, everyone wants traffic to their sites. And building links to your website is a great way to do this. Not only can it improve the visibility of your website in the search engines, but also if you pick your sites wisely you can benefit from referral traffic.
4 Reasons Blog Comments Are Great for Link Building
by Nick Stamoulis
Blog commenting is one of the best components of a link building campaign for numerous reasons. Aside from the obvious value of the link, there is a lot of long term value associated with developing a strong blog commenting campaign that can impact the overall success of your SEO and website. Here are 4 reasons why you should amp up your blog commenting.
Jen Carroll (@martijen)
Jobs’ Apple Standard vs. Page’s Google Standard
by Scott Cleland
The worldwide outpouring of respect, admiration and eulogies for Steve Jobs, Apple’s legendary leader and creative genius, proves his standard and legacy of innovation is one to measure other aspiring tech industry leaders by. Given that Apple and Google are the #1 and #2 most valuable brands in the world and that Google has invaded all of Apple’s markets in the last few years as a new competitor, it is illuminating and instructive to compare and contrast the radically different visions, values, and standards, of Apple’s former leader Steve Jobs and Google’s current CEO Larry Page.
5 Page Quality Indicators That Can Outweigh PageRank
by Bradley Zarich
PageRank would be a great indicator of page quality and relevancy if there is no link selling or artificial link building involved. Lacking that, Google has to implement a quality scoring system independent of link popularity. Let’s explore how to gauge page quality in a more sophisticated way using these 5 metrics.
The Holy Grail of Globalizing Editorial Planning
by Pam Didner
Social networks and search engines have changed the behavior of Intel’s business marketing audience of IT managers who are constantly searching for information and evaluating new technologies even when they are not purchasing them. As marketers, we need to engage with them on topics they care about and that are relevant to Intel on a timely basis. This is where an editorial planning process comes into play.
What’s the best thing about online marketing that you read this week? Leave us your comments.