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E-Marketing Performance Blog

Following the Search Engines

Optimizing your site for better relevancy is one thing, but when it comes to trying to beat the search engine algorithms, that is something totally different.

Even the professionals disagree whether this tactic of SEO is wise or if is just foolish.

“Jeff Watts, Search Manager at National Instruments, explained that his company takes a long-term approach to search engine optimization. They focus first and foremost on providing quality content for customers.”

That’s how I feel SEO should be, but that’s just my opinion. Web sites seem to be focusing more on search engine results than the customers they are supposedly trying to appeal to. But who uses the search engines? Customers. The same ones who are going to be visiting your site and the same ones who pay you the money that runs your business.

“David Naylor, SEO Expert at Bronco in Yorkshire, England, provided a different perspective. He described projects where the sole purpose of his efforts is attaining a top ranking. How does he manage this? David proactively searches for “holes” in the algorithms and capitalizes on these weaknesses to win that top spot, and make money for his clients and himself.”

Well, since you’ve heard my opinion on the matter, it’d be interesting to hear others’ opinions.

Max Speed

If the Pole Position Marketing team had a muse—and it does—it would be Max Speed. We love Max’s occasionally off-color, usually amusing and always pointed “Maxisms.” (Maybe “Maxims” would be a better word.) Max gives voice to some of the things we think but, bound by professional decorum, aren’t permitted to say. At least, not out loud.

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