Ever since Google has implemented its new landing page algorithm back in July, many advertisers have felt like they have been getting screwed over due to rising costs as a result of declining quality score. Being a PPC manager myself, I have felt the affects first-hand, especially in the past 3 weeks or so. Yes, it is the busier holiday shopping season, but I think min bids are driven up for reasons other than increased competition. I have some very niche keywords that i’m competing on, and many of them have dropped to the second page of results, despite improved CTR’s with bids remaining constant. I thought Google is supposed to encourage increased CTR’s? I guess all of a sudden to them my landing pages and ads must suck, despite that some of these ad/landing page combinations are converting at a rate nearing 10%? Well I know the solution to getting my ads back on the first page of results, and it doesn’t involve improving landing pages and ads, I can increase my minimum bids! Yay for Google!