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E-Marketing Performance Blog

Google Gunning For Directories?

Just like Roy Thomsitt, I too have never searched for or liked web directories. His article talks about how Google may be honing in on search directories and decreasing their rankings with their new algorithm update.

“No directory owner has the divine right to syphon off Google’s hard won search customers. Google is doing a decent job at marketing: trying to look after its customers.”

“The message is not: ‘Hello, look at my pretty page. Do you like my Flash, and my clever graphics? And what about those links all over the place, aren’t they nice? You want to search? Hang on a minute, there’s lots of pictures for you to look at lower down, and how about going off to read about loads of other products. Oh, alright, you want to search; there’s a search box somewhere; near the bottom I think. You’ll find it….eventually.'”

Max Speed

If the Pole Position Marketing team had a muse—and it does—it would be Max Speed. We love Max’s occasionally off-color, usually amusing and always pointed “Maxisms.” (Maybe “Maxims” would be a better word.) Max gives voice to some of the things we think but, bound by professional decorum, aren’t permitted to say. At least, not out loud.

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