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E-Marketing Performance Blog

Site Maps = Spider Food

Karon Thackston explains that “when spiders find some hearty “spider food” (a.k.a. a site map with some meat to it), they sit down to stay a while. That’s a good thing!” She also explains how you can “beef up” your site map so the spider-bots will notice.

“If you really want to fill the spiders’ bellies, you’ll want to take your site map page to the max with a descriptive site map (as I like to call them).”

“Descriptive site maps work well in attracting and satisfying spiders because they include naturally occurring keywords.”

Max Speed

If the Pole Position Marketing team had a muse—and it does—it would be Max Speed. We love Max’s occasionally off-color, usually amusing and always pointed “Maxisms.” (Maybe “Maxims” would be a better word.) Max gives voice to some of the things we think but, bound by professional decorum, aren’t permitted to say. At least, not out loud.

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