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E-Marketing Performance Blog

How to Create a Directory Structure Search Engines Rock To

When a website goes into development most of the attention is usually paid to the design elements. That’s obviously the most important thing, right? The images, the layout, the colors, the navigation, how the user will interact with the site? These are all important elements to consider and necessary for developing a site that provides the best usability experience for your visitors. But what often doesn’t get enough attention is the site’s directory structure.

When I talk of a site’s directory structure I refer to both the file directory and internal link structures. They are two very different things, but in reality they should often mirror each other very closely, but not always…

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